McIntyre, Hugh. "Drake's 'One Dance' Was Officially The Biggest Song On The Planet In 2016". Forbes . Retrieved 2017-12-25. For this year’s VS interpretation, the artistically innovative pair were invited to create a dual design that expresses the pulse of street culture through freestyle dance, original music, and Hennessy’s first-ever fashion capsule collection. This collaboration marks new territory for the world’s biggest Cognac brand as it introduces not only two hypnotizing and analogous bottle designs to represent one limited edition, but also a multi-media project, conceived around the tagline “Move Out Loud”, that communicates the multi-faceted creative spirit of Hennessy, Les Twins, and France as a whole. After visiting Cognac and Hennessy's vineyards, Kaki recorded her experiences in a song text. Likewise, their insights into the knowledge that goes into the production of Hennessy Cognac. The finished song has 200 beats. Each stroke for a year from Hennessy's savoir-faire. The illustrator Giorgia took these song notes and pressed them together as if she were pressing Ugni Blanc grapes for eaux-de-vie.

This initial bottle was designed by New York graffiti artist, KAWS and features many of his signature graphics, design and treatments. Born Brian Donnelly, KAWS is now one of the world’s premier graffiti artists whose works sell for hundreds of thousands of dollars.Cognac makers ramp up U.S. efforts as China sips less". Reuters. 2015-11-22 . Retrieved 2022-03-23. So, who is VHILS? Well, for those who know their artists, then his is likely to be a familiar name. Kim Jones pays singular tribute to two processes that call for an understanding of science, nature, and know-how in the Hennessy X.O. Limited Edition bottle design. Enclosed in an aluminum "second skin," the bottle remains faithful to the emblematic shape of the Hennessy X.O. decanter, highlighting its characteristic curves and shape. This structure embodies the fusion between creation and heritage of the House of Hennessy. Kim Jones, known for his contemporary yet minimalist approach, has infused his sportswear and graphic vision into the new Hennessy X.O. decanter. The decanter is a similar shape to that of the traditional Fine de Cognac, however a metallic color palette is used with offset diamond paneling. It is this detail that perfectly complements the orange trademark color of the original design, whilst giving it a stylish and contemporary twist.

From Hennessy’s archives, Carnovsky selected patterns and images that strike deep into the heart of this historic house: sun, water, grapes, the house’s coat of arms, the compass. They then created a virtual animation image that told the story of Hennessy VSOP Privilege Cognac in layers - and rendered it in ‘RGB’. Hennessy appears frequently in the lyrics of popular music, and by one estimate the words "Hennessy" or "cognac" are referenced in more than 1,000 songs. [28] [31] So what can you expect from the Hennessy 250 Collector Blend Cognac? Well, according to Hennessy, it’s said to offer ‘aromatic tones varying from herbal and spicy to bitter orange, fresh nutmeg, licorice, dried peppermint leaves and saffron’.What makes the VSOP even more exclusive is the unique look of the bottle. Maeda’s work with his colleagues is a self-explanatory example of how art encroaches on technology. At the same time, the boundaries between the two areas are blurring: John's creative spirit is combined with Giorgia's detailed illustrations and Kaki's musical ability to let a visual keyboard blossom.